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Spring Sale
A short campaign right after Chinese New Year ends to promote further discounts to Gold and Gem-Set jewellery
Spring Sale campaign was referenced from the CNY campaign's key elements of cherry blossoms, sweet and playful colour scheme. Such that there will be smooth continuation from the end of CNY.
3 versions of physical entrance banners.
Mainly targeting Heartland stores, shopping mall and Malay prominent store.
Main version
English version
Malay version
Main version
1/3
Animated Instagram & Facebook Post
Electronic Direct Mail (EDM)
Sent to public emails that are subscribed to the company
Animated Instagram story
Spring Sale : Company's Web banner
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