Campaigns
Mid-Year-Sales JurongPoint LED Banner
An animated project that was used with existing brand advertisement video to further raise brand awareness and at the same time draw crowd with the on-going campaign promotions.
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MaxiPAY
Launch of an all-in-one digital wallet service by Maxi-Cash. Prepaid card service that requires no bank account.
Campaign targets locals and foreign workers who seeks to remit cash to their home countries or to safe keep money securely
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Spring Sale
A short campaign right after Chinese New Year ends to promote further discounts to Gold and Gem-Set jewellery.
Spring Sale campaign was referenced from the CNY campaign's key elements of cherry blossoms,
sweet and playful colour scheme. Such that there will be smooth continuation from the previous campaign.
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Australia Retail Store front changeover
Change over of Australia's store front visuals with fresh imageries and promotions.
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HongKong 1,000pts Spin & Win
Part of a digital campaign initiative to encourage existing users to download the HK Maxi-Cash app.
Theme to be festive and game like. Also to create a template for monthly winner's name to be replaced.
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